Leading the way for change.


Working with coffee growing communities

Through Selecta Coffee Fund (SCF) we invest directly in coffee-growing communities in Rwanda and Burundi, helping create the conditions for coffee farmers to build flourishing, sustainable livelihoods.

gold standard throughout the supply chain

Pelican Rouge Coffee Roasters is Gold-rated by Ecovadis, a globally recognised standard for sustainability and transparency in supply chains, putting us in the top 5% of the 60,000 companies listed. From our Supplier Code of Conduct, to use of solar panels, recycled packaging and biodegradable waste, sustainable choices shape our entire supply chain.

Promoting certified coffee production

A great part of the Pelican Rouge coffee sold to Selecta are certified by Fairtrade, RFA, UTZ and Organic as being of ethically and sustainably produced origin. We are constantly working to increase the production of certified coffee, while supporting the goals of the certification system as it evolves.

towards carbon-neutral coffee production

Climate change is a particular threat to coffee farmers, and we’re determined to drive down our industry’s carbon footprint. By offering carbon-neutral coffee we’re able to offset unavoidable CO₂ emissions in the supply chain. It’s part of our comprehensive CO₂ reduction programme, through which we’re minimising our carbon footprint at every stage from cradle to shelf.